About play.IRL
play.IRL is a Vancouver-based interactive installation company specializing in immersive wall projection experiences. We design, build, and operate technology-driven activations that transform any physical space — a school gymnasium, a corporate lobby, a birthday venue, or a community festival — into a living, responsive playground that guests of all ages remember long after they leave.
Our installations react to movement, touch, and presence in real time. Wave at our interactive wall and trigger cascading visual effects, let ambient visuals transform your space, or projection-map onto any surface to create something truly unforgettable. Every experience is fully customizable — from the visuals and sound design to branded overlays for corporate clients — making each activation unique to your event, your audience, and your story.
We built play.IRL for families who want to make celebrations unforgettable, for event coordinators and marketing teams seeking high-impact activations, for schools looking to bring kinesthetic learning to life, and for anyone who believes that the best experiences happen in real life, not on a screen. Our clients range from private birthday parties and school field days to large-scale festival installations and recurring corporate brand activations across British Columbia and beyond.
play.IRL is a product of Soul Systems Studio, a creative technology studio founded in North Vancouver, BC. Our team combines expertise in interactive media, software engineering, and event production to deliver installations that are as technically reliable as they are visually stunning. We handle everything — equipment delivery, on-site setup, calibration, and full technical support throughout your event — so you can focus entirely on your guests.
Today, play.IRL has evolved beyond events and activations into the world of luxury weddings and premium galas. We partner with couples, wedding planners, and gala organizers who want their celebration to feel truly one-of-a-kind — from gesture-reactive photo rolls that tell a couple's love story, to elegant ambient visuals that transform a reception space, to custom projection-mapped moments that turn a first dance or a stage reveal into something guests will never forget. Every detail is tailored to the aesthetic, mood, and story of your evening, designed to feel effortless and refined.
We work with a limited number of high-intent clients each season to ensure every installation receives the attention, craftsmanship, and customization it deserves. Whether you're planning an intimate luxury wedding, a high-profile gala, a brand launch, or a once-in-a-lifetime celebration, we'd love to bring your vision to life. Browse our packages, check available dates, and reach out — let's make something magical together.